Widi Care
Loiro Perfeito Purple Toning Shampoo
Loiro Perfeito Purple Toning Shampoo
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- Who it's for
- For blonde, bleached, highlighted and grey hair, once a week, with the Loiro Perfeito mask for a stronger correction and a regular shampoo on the other wash days.
- Key ingredients
- Mild cleansers, Violet pigment (Acid Violet 43), Resveratrol, Seaplex
- How to use
- Apply a small amount to wet hair and massage into a foam.
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- Authentic, from Brazil
- Checked & packed by hand
- Tracked DHL shipping
About this product
Loiro Perfeito Purple Toning Shampoo
A violet wash for yellowing blondes: the Loiro Perfeito toning shampoo neutralises yellowing while it cleans gently, with resveratrol, Seaplex and carrot oil, once a week for 1 to 3 minutes, with no SLS/SLES, in a 300ml bottle.
Widi Care is a hair-care brand from Rio de Janeiro, founded in 2009 by Simone Braga: it started in the city's salons and moved into Brazilian bathrooms in 2016 with its home-care lines, all made in the brand's own factory. Its best-known line is Juba ("mane"), the curly and coily range whose product names are little instructions in Portuguese: Higienizando a Juba (cleansing the mane), Encaracolando a Juba (curling the mane), Modelando a Juba (shaping the mane). Loiro Perfeito ("perfect blonde") is the purple toning line: a violet pigment (Acid Violet 43) that neutralises yellow and brassy tones in blonde, bleached and grey hair, with resveratrol, carrot oil and Seaplex, a seaweed, amino-acid and peptide complex.
The shampoo is the gentle toning step: a mild cleansing base (no SLS/SLES) with the violet pigment, resveratrol, carrot oil and Seaplex, left on for one to three minutes once a week to keep blonde cool and even between salon visits.
Why you'll love it
- Neutralises yellowing while it cleans
- Gentle cleansing for blonde hair
- Keeps blonde bright between salon visits
- Quick: 1 to 3 minutes
Key ingredients
- Mild cleansers – sulfosuccinate, betaine and glucosides: no SLS/SLES.
- Violet pigment (Acid Violet 43) – neutralises yellow and brassy tones.
- Resveratrol – the grape polyphenol, in the treatment base.
- Seaplex – a complex of seaweed (algin, carrageenan), amino acids and hydrolysed rice and soy proteins.
How to use
- Apply a small amount to wet hair and massage into a foam.
- Leave for 1 to 3 minutes and rinse.
- Follow with the Loiro Perfeito mask for a stronger correction.
Once a week or as your colour needs.
Who it's for
For blonde, bleached, highlighted and grey hair, once a week, with the Loiro Perfeito mask for a stronger correction and a regular shampoo on the other wash days.
Product details
- Brand: Widi Care · Line: Loiro Perfeito
- Size: 300ml
- Rinse-off · no SLS/SLES · violet pigment: may stain light towels
- Vegan and not tested on animals
- Full ingredient list: Aqua, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Decyl Glucoside, Coco Glucoside and Glyceryl Oleate, Glycerin, Glycol Distearate, Laureth-4, Polyquaternium-7, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol and Caprylyl Glycol, PEG-120 Methyl Glucose Dioleate, Disodium EDTA, Helianthus Annuus (Sunflower) Seed Oil, Resveratrol, Hydrolyzed Rice Bran Protein, Hydrolyzed Soy Protein, Glycine, Algin, Sodium Carrageenan, Sodium Benzoate, Potassium Sorbate, Acid Violet 43, Daucus Carota Fruit Oil, Fragrance (Parfum), Hexyl Cinnamal, Coumarin, Linalool, Limonene, Hydroxycitronellal, Benzyl Salicylate, Benzyl Benzoate. Formulas may be updated by the brand; the list on your pack is the reference.
- For external use only. Avoid contact with the eyes; if contact occurs, rinse with water. Contains a violet pigment: rinse hands after use and keep away from light fabrics. Keep out of reach of children.
Frequently asked questions
How often should I use it?
Once a week, alternating with your regular shampoo on the other wash days, keeps the tone bright and even.
Is it sulfate-free?
Yes. There is no SLS or SLES: the foam comes from milder cleansers (sulfosuccinate, betaine and glucosides).
Mask or shampoo?
The shampoo tones gently while it cleans; the mask tones more and treats. Use the shampoo weekly and the mask when you want a stronger correction, or both.
Shipping, duties & returns
Tracked DHL shipping from Brazil, 15–20 business days. All import duties and taxes are paid by us, so there is nothing to pay on delivery. Sealed products can be returned within 14 days.
Disclaimer: For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging is labelled in Portuguese; the instructions and ingredient information are on this page, in English. Our products are sourced in Brazil, in the brands' original packaging, and are regularised with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable framework for each product category. See our full Disclaimers & Important Information.
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