Widi Care
Juba Transição Fortifying Mask
Juba Transição Fortifying Mask
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- Who it's for
- For hair in transition, bleached or heat-damaged hair and any hair that breaks, of all curl patterns, on the strengthening day of the schedule.
- Key ingredients
- Carob seed extract and hydrolysed soy protein, Tucumã butter, Tamanu seed oil (Calophyllum inophyllum), Quinoa butter
- How to use
- After the Transição shampoo, squeeze out the excess water.
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- Authentic, from Brazil
- Checked & packed by hand
- Tracked DHL shipping
About this product
Juba Transição Fortifying Mask
Strength and nourishment for the transition: the Juba Transição mask brings carob seed extract and soy protein for strength and anti-breakage, with tucumã and quinoa butters and tamanu oil for deep nourishment and a satin shine, in 5 to 10 minutes, from a 500g pot.
Widi Care is a hair-care brand from Rio de Janeiro, founded in 2009 by Simone Braga: it started in the city's salons and moved into Brazilian bathrooms in 2016 with its home-care lines, all made in the brand's own factory. Its best-known line is Juba ("mane"), the curly and coily range whose product names are little instructions in Portuguese: Higienizando a Juba (cleansing the mane), Encaracolando a Juba (curling the mane), Modelando a Juba (shaping the mane). Juba Transição is the line for transição capilar, the "hair transition": growing out relaxed or straightened hair and letting the natural texture back in. It is a long process, with two textures on the same head, and the line is built around strengthening: carob seed extract with hydrolysed soy protein, tamanu (Calophyllum) seed oil, lavender extract, wild-cinnamon seed extract and quinoa butter.
The mask is the treatment step of the line: a high concentration of plant ingredients for hair that is dry and breaks, with a mass-replenishing, anti-breakage action. Tucumã butter, shea and quinoa butters and tamanu oil give the nourishment; carob seed extract and hydrolysed soy protein the strength. The result is fuller-feeling, nourished hair with elasticity and less frizz.
Why you'll love it
- Helps reduce breakage in fragile hair
- Deep nourishment and a satin shine
- Elasticity and frizz control
- Works in 5 to 10 minutes
Key ingredients
- Carob seed extract and hydrolysed soy protein – a strengthening pair, for hair that breaks.
- Tucumã butter – an Amazonian palm butter for softness. Discover tucumã ↗
- Tamanu seed oil (Calophyllum inophyllum) – a rich oil for dry, fragile hair.
- Quinoa butter – helps strengthen and reduce frizz.
How to use
- After the Transição shampoo, squeeze out the excess water.
- Apply enough mask to coat the hair, working it through each section.
- Leave for 5 to 10 minutes and rinse.
- Follow with the Transição conditioner if you like.
Your Brazilian hair schedule
The Brazilian cronograma capilar rotates three treatments: hydration, nutrition and reconstruction. Widi Care positions this mask as a Strengthening treatment with nourishment: use it weekly during the transition, alternating with a hydration mask if hair feels dry.
Who it's for
For hair in transition, bleached or heat-damaged hair and any hair that breaks, of all curl patterns, on the strengthening day of the schedule.
Product details
- Brand: Widi Care · Line: Juba Transição
- Size: 500g
- Hair schedule: Strengthening
- Vegan and not tested on animals
- Full ingredient list: Aqua, Cetearyl Alcohol, Cetrimonium Chloride, PEG-90m, Isoamyl Laurate and Helianthus Annuus Seed Oil, Orbignya Oleifera Seed Oil, Cetearyl Alcohol and Behentrimonium Methosulfate, Propylene Glycol, Butyrospermum Parkii (shea) Butter, Isopropyl Myristate, Astrocaryum Vulgare Kernel Oil and Tocopherol, Phenoxyethanol and Caprylyl Glycol, BHT, Disodium EDTA, Citric Acid, Shea Butter Glycerides and Chenopodium Quinoa Extract, Glycerin, Ceratonia Siliqua Seed Extract, Hydrolyzed Soy Protein, Zea Mays Starch, Polyquaternium-16, Sodium Benzoate, Potassium Sorbate, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Linum Usitatissimum Seed Oil, Calophyllum Inophyllum Seed Oil, Lavandula Angustifolia Flower Extract, Croton Gratissimus Seed Extract, Fragrance (parfum), Linalool, Limonene, Alpha-Isomethyl Ionone, Benzyl Salicylate, Hexyl Cinnamal, Citronellol, Geraniol, Hydroxycitronellal, Cinnamyl Alcohol, Eugenol, Benzyl Benzoate, Benzyl Alcohol, Cinnamal. Formulas may be updated by the brand; the list on your pack is the reference.
- For external use only. Avoid contact with the eyes; keep out of reach of children.
Frequently asked questions
How often should I use it?
Once a week during the transition; every two weeks once your hair feels stronger.
Does it make hair grow?
Hair grows from the scalp at its own pace; what this line does is strengthen the hair and help it keep the length it grows, by reducing breakage.
Is it silicone-free?
Yes. There are no silicones in the formula, so it rinses out easily with a gentle shampoo and suits routines that avoid silicones.
Shipping, duties & returns
Tracked DHL shipping from Brazil, 15–20 business days. All import duties and taxes are paid by us, so there is nothing to pay on delivery. Sealed products can be returned within 14 days.
Disclaimer: For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging is labelled in Portuguese; the instructions and ingredient information are on this page, in English. Our products are sourced in Brazil, in the brands' original packaging, and are regularised with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable framework for each product category. See our full Disclaimers & Important Information.
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