Widi Care
Juba Encaracolando a Juba Curl Cream
Juba Encaracolando a Juba Curl Cream
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- Who it's for
- For curly hair (3A to 3C) first of all, and for coily hair that likes a creamy, nourishing finish; for looser waves, see Ondulando a Juba, and for coils and kinks, Encrespando a Juba.
- Key ingredients
- Murumuru butter, Golden linseed oil, Hazelnut extract, Babassu and coconut oils
- How to use
- On damp, freshly washed hair, divide into sections and apply the cream strand by strand, from roots to ends.
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- Authentic, from Brazil
- Checked & packed by hand
- Tracked DHL shipping
About this product
Juba Encaracolando a Juba Curl Cream
The cream people mean when they say 'the Widi cream': Encaracolando a Juba is a rich leave-in for curly hair with murumuru butter, golden linseed oil and hazelnut extract, for definition, nourishment and a soft hold on 3A to 3C curls, from a 500ml bottle.
Widi Care is a hair-care brand from Rio de Janeiro, founded in 2009 by Simone Braga: it started in the city's salons and moved into Brazilian bathrooms in 2016 with its home-care lines, all made in the brand's own factory. Its best-known line is Juba ("mane"), the curly and coily range whose product names are little instructions in Portuguese: Higienizando a Juba (cleansing the mane), Encaracolando a Juba (curling the mane), Modelando a Juba (shaping the mane). Encaracolando a Juba ("curling the mane") is the product people mean when they say "the Widi cream": one of the brand's best-sellers.
It is a leave-in styling cream rather than a gel: it hydrates and nourishes while it defines, so curls dry soft, with movement, not crunchy. The base is murumuru butter, an Amazonian palm butter that coats the strand and holds moisture in, with golden linseed oil for elasticity and hazelnut extract for softness. Use it alone for a natural finish, or under the Modelando a Juba jelly when you want more hold.
Why you'll love it
- Defined curls with a soft, touchable hold
- Hydrates and nourishes while it styles
- Bouncy curls with movement, never crunchy
- Less frizz, more shine
Key ingredients
- Murumuru butter – a butter from an Amazonian palm seed; it coats the strand, helps hold moisture in and leaves curls soft without weight. Discover murumuru ↗
- Golden linseed oil – rich in fatty acids; helps nourish and gives curls elasticity and body.
- Hazelnut extract – for softness and easier combing.
- Babassu and coconut oils – light Brazilian palm oil and coconut oil for slip and shine. Discover babaçu ↗
How to use
- On damp, freshly washed hair, divide into sections and apply the cream strand by strand, from roots to ends.
- Detangle with your fingers or a wide-tooth comb and shape the curls.
- Scrunch the ends up towards the roots to encourage the curl pattern.
- Let it dry naturally for more volume, or use a diffuser for faster drying and more definition.
More ways to use it:
- More hold: follow with the Modelando a Juba sealing jelly, applied over the cream.
- Mixing: Brazilians often mix it 1:1 with the Super Volume gelatin for a lighter finish with more hold.
Who it's for
For curly hair (3A to 3C) first of all, and for coily hair that likes a creamy, nourishing finish; for looser waves, see Ondulando a Juba, and for coils and kinks, Encrespando a Juba.
Product details
- Brand: Widi Care · Line: Juba
- Size: 500ml
- Leave-in · contains a UV filter (ethylhexyl methoxycinnamate)
- Vegan and not tested on animals
- Full ingredient list: Aqua, Stearyl Alcohol, Glycerin, Cetyl Alcohol, Orbignya Oleifera Seed Oil, Helianthus Annuus Seed Oil, Cetrimonium Chloride, Propylene Glycol, Hydroxyethylcellulose, Alcohol, Parfum, Isoamyl Laurate, Cetearyl Alcohol, Phenoxyethanol, Dibutyl Adipate, Caprylyl Glycol, Behentrimonium Methosulfate, Kappaphycus Alvarezii Extract, Laminaria Saccharina Extract, Disodium EDTA, Sodium Acetate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Citric Acid, Persea Gratissima Oil, Ceteareth-20, Macadamia Integrifolia Seed Oil, Olea Europaea Fruit Oil, Linum Usitatissimum Seed Oil, Cocos Nucifera Oil, Sorbitol, Propanediol, Cellulose, Polyquaternium-7, Ethylhexyl Methoxycinnamate, Theobroma Cacao Fruit Extract, Corylus Avellana Seed Extract, Astrocaryum Murumuru Seed Butter, Elaeis Guineensis Kernel Oil, Polyquaternium-55, Sodium Benzoate, Potassium Sorbate, Limonene, Linalool. Formulas may be updated by the brand; the list on your pack is the reference.
- For external use only. Avoid contact with the eyes; keep out of reach of children.
Frequently asked questions
Is it silicone-free?
Yes. There are no silicones in the formula, so it builds up less between washes and suits routines that avoid silicones.
How do I refresh curls on day two?
Mist the curls lightly with water, smooth a little cream over the ones that lost their shape and scrunch. Let them dry and they spring back.
Does it contain nut oils?
Yes: macadamia seed oil and hazelnut extract. If you have a tree-nut allergy, check the full ingredient list before use.
Shipping, duties & returns
Tracked DHL shipping from Brazil, 15–20 business days. All import duties and taxes are paid by us, so there is nothing to pay on delivery. Sealed products can be returned within 14 days.
Disclaimer: For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging is labelled in Portuguese; the instructions and ingredient information are on this page, in English. Our products are sourced in Brazil, in the brands' original packaging, and are regularised with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable framework for each product category. See our full Disclaimers & Important Information.
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