{"product_id":"widi-care-juba-acidificando-a-juba-acidifying-treatment","title":"Juba Acidificando a Juba Acidifying Treatment","description":"\u003cdiv class=\"cb-pdp\"\u003e\n \u003cp class=\"cb-sub\"\u003e\u003cem\u003eWidi Care\u003c\/em\u003e\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eAcid for porous curls: Acidificando a Juba brings shea butter, jojoba oil and a fruit-acid vinegar complex to porous, dull, frizzy curls and coils, helping rebalance the hair's pH, seal the cuticles and bring back shine and softness, low-poo and no-poo friendly, in a 500ml bottle.\u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003eWidi Care is a hair-care brand from Rio de Janeiro, founded in 2009 by Simone Braga: it started in the city's salons and moved into Brazilian bathrooms in 2016 with its home-care lines, all made in the brand's own factory. Its best-known line is Juba (\"mane\"), the curly and coily range whose product names are little instructions in Portuguese: Higienizando a Juba (cleansing the mane), Encaracolando a Juba (curling the mane), Modelando a Juba (shaping the mane). Acidificando a Juba is the acidifier of the line: a treatment used once a week or every two weeks, after shampoo and before the mask, for hair that looks porous, dull and frizzy, often after bleaching, colour or heat.\u003c\/p\u003e\n \u003cp\u003eThe idea behind acidifiers is simple: hair is naturally slightly acidic, and alkaline treatments open the cuticle; a mild acid rinse helps close it again, so hair reflects light and feels smoother. Here the acids come from a vinegar and fruit complex (apple, lemon, tamarind), with shea butter and jojoba oil so the hair is conditioned at the same time.\u003c\/p\u003e\n\n \u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n \u003cul\u003e\n \u003cli\u003eSmoother, sealed-looking cuticles\u003c\/li\u003e\n \u003cli\u003eMirror shine for dull curls\u003c\/li\u003e\n \u003cli\u003eLess frizz and a less porous look\u003c\/li\u003e\n \u003cli\u003eSofter curls that are easier to define\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003ch3\u003eKey ingredients\u003c\/h3\u003e\n \u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eVinegar and fruit-acid complex\u003c\/strong\u003e – apple, lemon and tamarind extracts with gluconic acid: the acidifying part.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eShea butter\u003c\/strong\u003e – conditions and softens.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eJojoba oil\u003c\/strong\u003e – slip and shine.\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eBabassu oil\u003c\/strong\u003e – light Brazilian palm oil. \u003ca href=\"\/pages\/brazilian-ingredients#babacu\"\u003eDiscover babaçu ↗\u003c\/a\u003e\n\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003ch3\u003eHow to use\u003c\/h3\u003e\n \u003col\u003e\n \u003cli\u003eWash with a hydrating shampoo and squeeze out the excess water.\u003c\/li\u003e\n \u003cli\u003eApply the acidifier section by section, massaging in; comb through to distribute.\u003c\/li\u003e\n \u003cli\u003eLeave for 5 to 10 minutes and rinse well.\u003c\/li\u003e\n \u003cli\u003eFollow with your mask, rinse and style as usual.\u003c\/li\u003e\n \u003c\/ol\u003e\n \u003cp\u003eUse once a week or every two weeks, depending on how porous your hair feels.\u003c\/p\u003e\n\n \u003ch3\u003eYour Brazilian hair schedule\u003c\/h3\u003e\n \u003cp\u003eThe Brazilian \u003cem\u003ecronograma capilar\u003c\/em\u003e rotates three treatments: hydration, nutrition and reconstruction. An acidifier sits between the shampoo and the mask on any day of the \u003cem\u003ecronograma capilar\u003c\/em\u003e; Brazilians use it most on reconstruction weeks, after chemical treatments.\u003c\/p\u003e\n\n \u003ch3\u003eWho it's for\u003c\/h3\u003e\n \u003cp\u003eFor wavy, curly and coily hair that looks porous, dull or frizzy, especially after colour, bleach or heat styling, between the shampoo and the mask on the reconstruction day.\u003c\/p\u003e\n\n \u003ch3\u003eProduct details\u003c\/h3\u003e\n \u003cul\u003e\n \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Widi Care · \u003cstrong\u003eLine:\u003c\/strong\u003e Juba\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 500ml\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eHair schedule:\u003c\/strong\u003e Reconstruction (between shampoo and mask)\u003c\/li\u003e\n \u003cli\u003e\u003cstrong\u003eVegan and not tested on animals\u003c\/strong\u003e\u003c\/li\u003e\n \u003cli\u003e\n\u003cstrong\u003eFull ingredient list:\u003c\/strong\u003e Aqua, Cetearyl Alcohol and Behentrimonium Methosulfate, Cetearyl Alcohol, Isoamyl Laurate and Helianthus Annuus Seed Oil, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Behentrimonium Chloride, Glycerin, Polyquaternium-7, Vinegar, Pyrus Malus (Apple) Fruit Extract, Water, Fructose, Glucose, Gluconic Acid, Gluconolactone, Caesalpinia Spinosa Gum, Citrus Limon (Lemon) Fruit Extract, Tamarindus Indica Fruit Extract, Propylene Glycol, Orbignya Oleifera Seed Oil, Caprylic\/Capric Triglycerides, Simmondsia Chinensis (Jojoba) Seed Oil, Phenoxyethanol and Caprylyl Glycol, Disodium EDTA, BHT, Guar Hydroxypropyltrimonium Chloride, Citric Acid, PEG-180M, Fragrance (Parfum), d-Limonene, Linalool. Formulas may be updated by the brand; the list on your pack is the reference.\u003c\/li\u003e\n \u003cli\u003eFor external use only. Avoid contact with the eyes; keep out of reach of children.\u003c\/li\u003e\n \u003c\/ul\u003e\n\n \u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\n \u003cp\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003eOnce a week or every two weeks, depending on how porous your hair feels. Right after colour, bleach or heat styling, weekly works best.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eCan I use it on straight hair?\u003c\/strong\u003e\u003cbr\u003eYes. It works on any hair that looks porous, dull or frizzy; this Juba version is simply richer, made with curls in mind.\u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003eIs it silicone-free?\u003c\/strong\u003e\u003cbr\u003eYes. There are no silicones in the formula, so it rinses out easily with a gentle shampoo and suits routines that avoid silicones.\u003c\/p\u003e\n \u003cp class=\"cb-disclaimer\"\u003e\u003cem\u003eDisclaimer:\u003c\/em\u003e For external use only. Patch test before use and discontinue use if irritation occurs. Individual results may vary. Product packaging is labelled in Portuguese; the instructions and ingredient information are on this page, in English. Our products are sourced in Brazil, in the brands' original packaging, and are regularised with ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health authority, under the applicable framework for each product category. See our full \u003ca href=\"\/pages\/disclaimers\"\u003eDisclaimers \u0026amp; Important Information\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n","brand":"Widi Care","offers":[{"title":"Default Title","offer_id":67654234964195,"sku":"CV-00448","price":50.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/1318\/8579\/files\/CV-00448_00_produto.jpg?v=1791568789","url":"https:\/\/calorbrazil.com\/products\/widi-care-juba-acidificando-a-juba-acidifying-treatment","provider":"Calor Brazil","version":"1.0","type":"link"}